In Boomer-Targeted Ads, Stereotypes Are the Norm

Editor’s Note: This guest essay was contributed by Jeff Millman, chief creative officer at GKV, one of the mid-Atlantic’s largest integrated marketing agencies. OK, boomers are finally getting some love. More marketers have had an overdue epiphany and are attempting to tap into the $800 billion of discretionary income we control. More of us are…

The post In Boomer-Targeted Ads, Stereotypes Are the Norm appeared first on Next Avenue.

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