The Growing Movement to Invest in the Older Americans’ Market

When real estate developer Del Webb and his partner J.G. Boswell started building Sun City near Phoenix in the 1950s, the enterprise was considered high-risk. No one had created a community on this scale catering to older Americans pursuing an active retirement. “‘Financially, such a project would fail because of ‘cannibalism’ (more people would die…

The post The Growing Movement to Invest in the Older Americans’ Market appeared first on Next Avenue.

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