Why I Upended My Business to Focus on Boomers

Over the last decade or so, I’ve founded and grown companies in fields spanning everything from publishing to car sharing. Often, the businesses aimed to solve problems similar to ones I had personally encountered. As a result, they typically targeted consumers of a similar, younger demographic. But at my current company, EVELO Electric Bicycles, I…

The post Why I Upended My Business to Focus on Boomers appeared first on Next Avenue.

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